Coform Creative×Corsa Auto Lifestyle

Content Shoot Brief

Corsa Auto Lifestyle

Before you shoot

  • Shoot in vertical 9:16 for Instagram / Facebook.
  • Capture clean audio for every piece to camera.
  • Record every line properly twice.
  • Grab extra b-roll: More coverage than you think you need.
  • [ ... ] in the scripts = information for you to fill in on the day.

Shoot progress

0 out of 10 videos done

0%

August

5 videos
Video 01Top of Funnel

About Us

The brand introduction, who Corsa is and why a new-car owner should trust them.

Objective: Build local authority

Example only (not how your video will look)

Script

Hook

  1. 1If you've just picked up your new car in Sydney and want protection that actually lasts
  2. 2Then you're in the right place.

Problem

  1. 1Most new car owners get talked into an overpriced dealership package,
  2. 2or go with a cheap shop that leaves swirls and scratches behind
  3. 3so you end up paying twice just to get it done properly.

Brand Statement

  1. 1At Corsa Auto Lifestyle, we specialise in ceramic coatings and paint protection film
  2. 2for Sydney drivers who want quality work that's done right the first time
  3. 3protecting your vehicle's paint and resale value for years to come.

USPs

  1. 1We're official partners of Magnum Ceramic Coating and Inozetek,
  2. 2so you're getting the best product backed by real warranties and expert installation.
  3. 3We tailor every package to your needs and budget, with payment options available.

CTA

  1. 1So if you're ready to give your new car the protection it deserves,
  2. 2click below for a free quote today.

B-roll checklist

0/5
Video 02Top of Funnel

Benefits of Ceramic Coating

The 'what and why', explains ceramic coating and its benefits to an unaware viewer.

Objective: Educate potential customers before the enquiry

Example only (not how your video will look)

Script

Hook

  1. 1Sydney, here's what nobody tells you about protecting the paint on your new car.

Problem Awareness

  1. 1From the moment you start driving, your paint is exposed to dirt, UV rays, bird droppings and contaminants.

Solution

  1. 1Ceramic coating adds a protective layer on top of your paint,
  2. 2creating a durable, hydrophobic barrier against everyday wear,
  3. 3and locks in that deep, showroom gloss.

Benefits

  1. 1It repels dirt and water, resists staining and fading,
  2. 2and makes washing and maintaining your car so much easier
  3. 3so your car stays looking newer for longer.

USP

  1. 1We're certified applicators of [7-year and 10-year] ceramic coatings by Magnum,
  2. 2so you're getting a quality product, expert installation and complete peace of mind.

Offer

  1. 1And for this month only, every new car we protect comes with complimentary window tint
  2. 2and PPF on your [door handles, door jambs and boot lid].
  3. 3That's [$800] worth of extra protection, included for free.

CTA

  1. 1So if you want the right protection for your new car,
  2. 2click below for a free quote.

B-roll checklist

0/6
Video 03Middle of Funnel

Job Walkthrough

A step-by-step of the actual job, builds trust by showing the craft and the result.

Objective: Show the process and what's included

Example only (not how your video will look)

Script

Hook

  1. 1Just picked up your new car in Sydney?
  2. 2Here's what you can expect with our ceramic coatings.

Process

  1. 1We start with a full decontamination wash, clay bar and paint correction to strip back any swirls and imperfections.
  2. 2Then we apply [Magnum 7-year ceramic coating] across the exterior, wheels and interior,
  3. 3which gives your paint a hydrophobic layer, protecting it from UV rays, bird droppings and fine scratches,
  4. 4while giving it a deep gloss and making it easier to maintain.

Offer

  1. 1And for this month only, every new car we protect comes with complimentary window tint
  2. 2and PPF on your [door handles, door jambs and boot lid].
  3. 3That's [$800] worth of extra protection, included for free.

Social Proof

  1. 1With a 5-star rating on Google and located just off Brunker Road, we're your local experts.

CTA

  1. 1If you want your car protected properly, click below for a free quote.

B-roll checklist

0/8
Video 04Middle of Funnel

Vehicle Specific, EV

Speaks directly to EV owners, softer factory clear coats show swirls faster, so coating matters more.

Objective: Target specific customers (new EV owners)

Example only (not how your video will look)

Script

Hook

  1. 1If you've just picked up your new EV
  2. 2you're one drive away from ruining your paint.

Problem

  1. 1Most EVs use a thinner and softer clear coat,
  2. 2which means swirl marks and daily wear show up faster, especially on darker colours.

Solution

  1. 1That's why Sydney EV owners are choosing ceramic coatings to protect their new pride and joys.
  2. 2Ceramic coating adds a hard, protective layer that bonds to your paint,
  3. 3creating a barrier against dirt, UV rays and other contaminants,
  4. 4and locks in a deep, showroom gloss, keeping your car newer for longer.

USP

  1. 1At Corsa Auto Lifestyle, we're certified applicators of Magnum ceramic coating,
  2. 2so you're getting a quality product and expert installation,
  3. 3all backed by a manufacturer warranty.

Offer

  1. 1And for this month only, every new car we protect comes with complimentary window tint
  2. 2and PPF on your door handles, door jambs and boot lid.
  3. 3That's [$800] worth of extra protection, included for free.

CTA

  1. 1So if you want to get your EV protected right from the start,
  2. 2click below to get in touch with us for your free quote.

B-roll checklist

0/7
Video 05Bottom of Funnel

Direct Offer

The closer, leads with the offer and drives an immediate booking. Highest energy of the five.

Objective: Time-sensitive offer that encourages prospects to take action

Example only (not how your video will look)

Script

Hook

  1. 1Just picked up your new car in Sydney and need it protected?
  2. 2We've got a special offer just for you.

Offer

  1. 1For this month only, when you choose our new car ceramic coating package,
  2. 2you'll receive complimentary window tint all around,
  3. 3as well as PPF on your [door handles, door jambs and boot lid].
  4. 4That's [$800] worth of extra protection, included for free.

Bonus

  1. 1But we're not done there.
  2. 2We'll also add in a bonus Magnum aftercare kit and inspection detail 2 weeks after your booking,
  3. 3to ensure the coating is performing its absolute best.

USP

  1. 1We're certified Magnum ceramic coating applicators,
  2. 2so you're getting a quality product and expert installation,
  3. 3all backed by a manufacturer warranty for complete peace of mind.

Social Proof

  1. 1With a 5-star rating on Google and located just off Brunker Road, we're your local experts.

CTA

  1. 1If you want to lock in this offer for your car, tap 'Get Offer' below and we'll contact you for your free quote.

B-roll checklist

0/6

September

5 videos
Video 01Middle of Funnel

How We're Different to Dealership Protection

Explains why Corsa's ceramic coating beats a dealership-sold package.

Objective: Overcome the 'just get it done at the dealership' objection

Script

Hook

  1. 1If the dealership's trying to sell you ceramic coating for your new car, here's what they're not telling you.

Problem

  1. 1They mark up the price, use low quality coatings to protect their margins, and rush the job as they go through hundreds of cars a week.
  2. 2So you're left overpaying for protection that doesn't even last a few months.

Solution

  1. 1At an actual ceramic coating shop, it's a different process.
  2. 2We prep the paint properly to make sure the coating permanently bonds to your paint
  3. 3So you get that deep gloss, no swirls, and a hydrophobic finish that makes washing so much easier.

USP

  1. 1Plus a quality product with 10 years of warranty for your peace of mind.

CTA

  1. 1So before you add that dealership ceramic coating to your finance, click below and we'll guide you on protecting your new car.
Video 02Middle of Funnel

Job Walkthrough + New Cars

A job walkthrough on a brand new car getting the 10-year protection package.

Objective: Show the process and build trust with a new customer's car

Script

Hook

  1. 1Hey guys, Sultan here from Corsa
  2. 2Today we've got this brand new [Toyota Prado] in for our [10 year] protection package

Process

  1. 1So we're doing a full paint correction to remove any swirls
  2. 2Followed by our [10 year] magnum ceramic coating on the exterior
  3. 3To give it that deep gloss, protection from UV rays and a hydrophobic finish to make washing easier

Problem Awareness

  1. 1Even though this car is brand new, the paint is still not perfect from the factory.

Solution

  1. 1Which is why we take the time to properly clean and prep the paint so that the coating performs its best.

CTA

  1. 1If you're looking to protect your new car, click below and we'll get in touch.
Video 03Bottom of Funnel

Wear and Tear PPF Offer

Introduces the wear-and-tear PPF offer bundled with the 10-year ceramic coating.

Objective: Present the monthly PPF offer bundled with ceramic coating

Script

Hook

  1. 1We're getting a lot of customers who have just picked up their new car…

Problem

  1. 1Who have no idea what protection they actually need

Solution

  1. 1So we've made one package that covers it.
  2. 2Which includes our 10 year ceramic coating, applied to the exterior paint work

Benefits

  1. 1Giving protection from UV, bird droppings and remove any swirl marks
  2. 2As well as make washing much easier with water and dirt beading right off the paint
  3. 3We're also going to ceramic coat the wheels, glass and interior as well, giving you complete coverage all around

Offer

  1. 1And if you book in this month, we'll throw in our wear and tear PPF package for free
  2. 2So that's the [door cups, door jams, boot lid edge and infotainment screen] protected in paint protection film, for free for this month only.

CTA

  1. 1So if you want proper protection for your new car, now's the time.
Video 04Middle of Funnel

Waiting on Delivery (Voiceover)

Encourages pre-delivery bookings for customers still waiting on their new car.

Objective: Capture leads before their new car even arrives

Script

Hook

  1. 1If you're holding off on booking your protection because your new car hasn't arrived yet, we can help.

Solution

  1. 1The best time to book is before you drive it off the lot, not after.
  2. 2Give us your estimated delivery date and we'll lock in your slot around it
  3. 3So the day your car arrives, it comes straight to us, gets protected, and ready for you to pick up.

USP

  1. 1We can even coordinate the timing with your dealer directly, so there's no gap between pickup and protection.

Offer

  1. 1So whether you're after a ceramic coating for deep gloss and easier maintenance
  2. 2Or protection against stone chips and scratches with paint protection film

CTA

  1. 1Get in contact with us today.
Video 05Top of Funnel

Shop Walkthrough

A day-in-the-shop walkthrough across multiple cars getting protected.

Objective: Show the shop in action across multiple jobs

Script

Hook

  1. 1Busy day here at Corsa today

Process

  1. 1We've got this [Vehicle] in for our [10 year] ceramic coating, getting a full paint correction done as we speak
  2. 2We've also got this [Vehicle] in for our front end PPF pack, so that's the front bumper, bonnet, front fenders, mirrors and a pillars covered
  3. 3And this [Vehicle] just got dropped off who's also getting a ceramic coating done.

Brand Statement

  1. 1Every car we work on gets the same love and attention we give our own cars

USP

  1. 1Which is why we have a 100% satisfaction guarantee when you're a customer here

CTA

  1. 1So if you want your new car looked after properly
  2. 2Whether that's ceramic coating, paint protection film, tint
  3. 3Click below to get in touch with us.

Ongoing content

Top performers

The bread-and-butter videos, keep shooting these on every job. Reliable formats that consistently get great results.

Process → Reveal Edit

A b-roll-only edit: the process from start to finish, then the finished car reveal. No talking.

Script

Hook

  1. 1Opening shot or on-screen text to hook the scroll.

Body

  1. 1Sequence of process shots: wash, correction, coating/PPF application.
  2. 2Cut to rhythm and music note.

CTA

  1. 1Closing text/CTA over the final reveal shot.

Talking Head → Reveal Edit

Technician on camera next to the car, explaining what work is being done, then finished car reveal.

Script

Hook

  1. 1Opening line to camera.

Body

  1. 1What's being done to this specific car.
  2. 2Why it matters / benefit to the owner.

CTA

  1. 1Closing line to camera.

FAQ / Objection Response

Answers a common question or objection customers raise before booking, straight to camera.

Script

Question

  1. 1State the question or objection being addressed.

Answer

  1. 1Give the answer or explanation.
  2. 2Add a supporting detail or proof point.

CTA

  1. 1Closing line to camera.